Online Marketing Executive – client side role

OVERVIEW

This Online Marketing Executive role is based within the broader performance marketing team in a growing financial services company.  The role relies on close stakeholder relationships across wider global marketing, product, finance, analytics and sales with the primary goal of increasing online based conversion metrics & cost effectively.

RESPONSIBILITIES
You will be responsible for managing the end to end paid search activities as part of the overall performance marketing program to achieve customer acquisition targets. You will work closely with the marketing manager to keep pace with opportunities across markets.  You will manage the budgets to overall efficiency targets and work closely with the data team to ensure activities are translating to a positive ROI.

• Hands-on campaign management to maximise performance and develop digital campaigns; focusing on
  • Paid Search
  • Remarketing and Display as required
  • Support Paid Social as required
• Devise and implement new SEM strategies when necessary
• Improve & define processes required to accept briefs & launch new activities
• Evolve technological integrations with bid management and analytics platforms
• Analyse and report on campaign effectiveness and conversions
• Actively demonstrate a data based insight, optimisation and measurement operating methodology.
• Identify & amend tracking & reporting issues
• Incorporate ongoing A/B testing strategies across geographies
• Use web analytics to optimise performance and customer journeys
• Manage budget and reporting
• Share insights & performance across marketing, product, and finance teams

KEY ATTRIBUTES

• Excellent verbal and written communication skills
• Agency background is a plus
• Keen team player, proactively engaging stakeholders
• Must have a positive personality, be motivated and a passion for online marketing
• Strong analytical skills
• Ability to be self-sufficient and self-educated
• Strong attention to detail with the ability to prioritise tasks against business value

SKILLS AND EXPERIENCE

• 2-3 years' experience in an search focused role either client or agency side
• Experience managing suppliers
• Preferably from an e-commerce or finance vertical
• Experience working on complex performance based search accounts or clients
• Preferably digital marketing experience across multiple geographies
• Experienced in bid management, tag management and web analytics platforms