Description
The Social Media Manager is responsible for the development, delivery and execution of cutting edge and award winning technological activation across the group in owned and earned areas of social media, mobile and gaming.
Key Responsibilities:
- Develop and manage the team in providing strong digital solutions with full communications integration
- Develop owned and earned media strategies for key clients, working with the communication and digital strategists
- Contribute to internal and external culture
- Develop processes for the co-ordination and development of branded content such as editorial timelines, community engagement matrix, response framework, escalation processes, etc.
- Oversee and where applicable manage the day-to-day campaigns for clients
- Merchandise all elements of our services to clients (proposals, creative mock-ups, market trends and developments, campaign analysis)
- Build and deliver best practice (e.g. Facebook communities, Twitter, YouTube channels, viral, social media platform promotional plans)
- Brief and manage the delivery of social media monitoring and reporting for clients
- Follow SOX compliant processes
- Establish commercial relationships with key technology developers/suppliers on delivering social media collateral
Requirements:
- Minimum 3+ years’ digital experience, covering such areas as social media, mobile content, ad-funded content
- Solid knowledge of the digital media marketplace and where digital technology and social media fits into the overall landscape
- Sound working knowledge of social media analytics data and monitoring tools
- Strong project management skills
- Experience in community management, blogger outreach and/or word-of-mouth activation
- Effectively communicates internally and with clients
- Ability to build valued relationships with clients
- Strong presentation skills and strong attention to detail
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