Senior Strategist – media

By / August, 16, 2017 / 0 comments
Published
12/06/2014
Location
Sydney, Australia
Category
Media  Expired  
Job Type
Salary
$150,000 - $190,000

Description

You are a media strategist who understands that strategy doesn't mean "better planning". You are the person who always has a fresh approach, creative ideas and can also bring gravitas to this role. You can lead senior stakeholders and get everyone to follow your ideas.

 

Responsibilities:

  • Create and look after the execution of media strategy
  • Generate tactical alternatives based on client needs and requests
  • Take a key role in the pitching process
  • Measure media performance of campaigns
  • Respond to clients’ media-related issues
  • Seek a consumer-centric view in all strategic thinking ideas
  • Create media plan recommendations and alternatives
  • Investigate creative and innovative approaches to strategically reach the target consumer
  • Build strong relationships with creative agencies
  • Analyse competitive activity in the marketplace
  • Submit entries to award nominations

 

Desired skills and experience:

  • Proven experience as a strategist, not just a senior planner
  • Knowledge of the principles of advertising, marketing and media. Media or/ and creative experience needed
  • Interest in the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
  • Analytical thinking
  • Ability to formulate solutions to media problems
  • Ability to write clearly and concisely
  • Ability to effectively and comfortably communicate and interact with internal stakeholders, clients and vendors
  • Gravitas & freshness
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