Product Manager – Data and Analytics

My client operates in a custom audience marketplace that redefines how media is bought. They use sophisticated technology platforms and predictive algorithms to buy audiences instead of inventory.

You are responsible for ensuring the product used is a market leader in terms of technology and sales potential. The role has diverse requirements from strategy and optimisation to sales planning and pipeline management.

The data and analytics team is responsible for utilising technology to collect, segment and use cookie data in order to provide targeting segments and campaign analytics.

Responsibilities :

• Develop and drive data acquisition and utilisation strategy and practice
• Combine media market & technical knowledge, data analysis, and optimise complex campaigns to meet objectives
• Demonstrate expertise in the use and best practices for multiple DSPs
• Offer insights on how to improve campaign effectiveness through use of each platforms functionality
• Manage and train executives, ensuring they are fully trained on all aspects of analysis & optimisation
• Contribute strategic insight in new business efforts Serve as internal knowledge resource & subject matter expert
• Provide insight into delivery and performance implications of campaign constraints
• Design media and audience data tactics to maximise economic outcomes within campaign limits
• Ensure all tactical media plan requirements are correctly implemented in DSP consoles
• Track, measure, and analyse all campaign activities and drive resolution of delivery and performance issues
• Develop and implement bidding strategies & tactics to maximise efficiency of media spend

Skills & Qualifications

• Proven experience in marketing with a leading online advertising agency, network, advertising exchange or consulting firm
• Knowledge of data management practices is a must
• Use of data management platforms such as Audience Manager, Aggregate Knowledge, Turn DMP, Adobe etc
• Proven ability to generate hypotheses on use of data in campaigns and the ability to help design tests to validate
• Experience with yield optimisation through a bid management platform (such as SEM)
• Fundamental knowledge of ad targeting methodologies
• Expertise in working with DSPs, SSPs, DMPs, ad exchanges, ad networks & aggregators and ad servers
• Experience with statistics and related analysis methodologies
• Experience with MS Access, VBA/Excel Macros, SQL, SAS or other data manipulation tools
• Ability to manage a team of driven, analytical individuals
• Excellent listening, negotiation, presentation, verbal and written communication skills
• Degree in Economics, Finance, Management Sciences, Mathematics, Statistics, Physics or equivalent quantitative experience