Junior Marketing Manager – retention and conversion

By / May, 12, 2022 / 0 comments
Nuclei Recruitment
Published
13/05/2022
Location
Sydney, Australia
Category
Job Type

Description

Onsite content optimiser required to administer two brands in the exciting and progressive world of online gaming. Focused on the conversion and retention function of the business through best in class software, you will be part of a team of professionals and will report directly to the head of marketing.  You will have the autonomy and freedom to really make an impact and show your creative flair. Knowledge of the SEA market an advantage.

Duties will include:

  • Assist in the implementation of the monthly promotional calendar, managing always on and regional offers and to maximise engagement and client experience
  • Manage regional and global tournaments and jackpots to drive new customer acquisition and increase gaming activity with existing clients
  • Manage CRM and intelligent modelling software for automated email marketing campaigns to maximise client value and extend client lifetime
  • Manage the loyalty program tiers and payouts ensuring that clients are efficiently motivated and rewarded to continue playing
  • Maintain regionalisation designs to ensure an optimum client experience by delivering and testing new front end iteration roadmap to drive engagement and conversion rates
  • Where applicable, support the company’s Business Development teams in preparing for market/state entry from an operational perspective
  • Working with usability testers to deliver the best-in-class user experience supported by quant and qual data, where available
  • Ensuring the most relevant markets are promoted using sports calendar management best practice and cross selling and upselling casino games and sportsbook markets to maximise client value
  • Supported by the Online Casino management team, deliver monthly and quarterly reporting, as well as required in the development of operational roadmaps and strategic planning
  • Increase range of communication channels with clients with the most relevant regional platforms and strategies
  • Adds content to the site to ensure SEO relevancy and client education

  Please apply now or send your CV to hello@nuclei.com.au

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