Direct Response Executive

The Role

• Analyse campaigns on a weekly basis ensuring set ROI criteria has been met
• The Direct Response Executive will assist the DR Director with the development of communication strategy and plans
• The DR Executive will analyse media consumption and trending developments using appropriate industry tools
• The DR Executive will be responsible for attending and leading all weekly clients meetings
• They will own all publisher / media vendor relationships, while also working closely with internal teams
• The DR Executive will be responsible for producing accurate and regular competitive analysis

The Person 

• This position is best suited to a candidate who has 2+ years multi-channel experience
• Has good understanding of the communication planning process
• Has good working knowledge of general industry research tools
• Alternatively the candidate should have a suitable communications qualification and show strong initiative in core competency areas
• This position requires a working knowledge of all offline and online channels
• Has a passion for all things media