Description
Purpose of position
Responsible for delivering communication strategies across all direct response marketing including all ROI strategies.
Requires effective collaboration with multi-functional internal and external stakeholders and the identification of more effective and efficient ways of working.
In this role you will be working across all traditional and digital media channels.
Key responsibilities:
- Delivery of effective communication plans centered around ROI principles
- Be an advocate for innovation, identifying first to market opportunities to drive brand growth
- Actively drive the re-application of consumer learning’s in long term campaign development to effectively manage the delivery of the client communication program
- Perform analysis of media consumption and media trending developments using appropriate tools
- Apply basic media planning principles (e.g. scheduling and flighting; recency and effective reach theories, seasonality, market prioritisation, roles of various communication channels)
- You will pro-actively seek opportunities to present back to the client, including drawing insights from competitive and other client facing opportunities
- Assist in the creation and development of the very best digital communications strategies for the clients
- Ensure your direct reports deliver accurate and regular competitive reporting, and budget controls
- Maintain a high level of quality control on all outputs to client
Expectations:
- Few years’ multi-channel experience
- DR experience
- Solid understanding and experienced in communication planning
- Client facing experience
- Be a confident presenter, with the ability to get good ideas across the line and guide clients to the solution that will deliver the best results
- Working knowledge of all offline and online channels and platforms
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